Entrepreneurs get paid to solve people’s problems, and you are the expert so get used to the rain, floods, and storms of people’s problems. If you ever thought about being your own boss, as an entrepreneur you will be constantly in a storm guiding someone out, and looking for distressed individuals seeking professional assistance.
Experts detect most customers problems before they happen, prepare methodically for those situations, and react professionally to quickly resolve the problem. Imagine yourself alone stranded in an unfamiliar area and suddenly the weather dramatically changes into an unbelievable rainstorm, water begins to rise rapidly, winds blowing at frightening speeds, and you have no way to contact anyone. You’ve never been in a situation like this and try to stay calm but you realize the conditions are dire and you’re right in the middle. From the distance you see a person headed towards you and once close enough see the uniform and emblem of the Navy Seals, how relieved would you be? Your mind is at ease because you know how well trained, professional, and confident they are in any situation. Your customers face similar unforeseen catastrophes in their lives and businesses every day, situations that seem to emerge from nowhere which could be stressful, paralyzing and perilous if left unchecked. You are the professional relief they are hoping for, this is why anticipation, preparation and quick resolutions are the mark of the expert. Your next opportunity is most likely clothed in the rainstorm of someone’s problem, so be prepared to be a little wet.
